Top 5 Health and Fitness Apps Performance in Africa Q4 2022

In the fourth quarter of 2022, the top 5 health and fitness apps in Africa showcased varied performance trends in terms of weekly downloads, revenue, and active users. Data from Sensor Tower reveals key insights into their market behavior.

Flo Period & Pregnancy Tracker had a notable quarter with weekly revenue peaking around $19K in the week of November 21. Despite a slight dip, it maintained strong performance, closing the year with $18K in the last week of December. Weekly downloads fluctuated, hitting a high of 47K in mid-December and maintaining over 30K downloads per week. Active users remained relatively stable, hovering around 1M throughout the quarter.

Strava: Run, Bike, Hike saw its revenue peaking at $18K in late September and December, with a steady decrease mid-quarter reaching $11K in early December. Weekly downloads were relatively low, fluctuating between 2.3K and 3.7K. Active users saw a slight decline mid-quarter but bounced back to nearly 97K by the end of December.

MyFitnessPal: Calorie Counter experienced a decline in weekly revenue, starting at $14K and dropping to $9K by year-end. Downloads followed a downward trend, decreasing from 11K in early October to 6.4K in the last week of December. Active users also showed a declining pattern, from 130K in late September to 115K by the end of the year.

Zwift: Ride and Run maintained consistent weekly revenue around $9K to $13K, peaking at $11.5K in late November. Downloads were minimal, ranging between 124 and 176 per week. Active users showed a slight decline but remained steady around 1.5K throughout the quarter.

Sweat: Fitness App For Women had a varied quarter, with revenue peaking at $11.3K in late November and ending the year at $8.5K. Downloads were low, fluctuating between 154 to 339 per week. Active users saw a decline from 6.5K in early October to nearly 5.1K by the end of December.

For more detailed insights and data, visit Sensor Tower.